Industry Innovations and Cultural Shifts with Innergy's Cassey Gibson
In this episode, host Jacob Edmond dives into the world of millwork and the woodworking industry with guest Cassey Gibson, Chief Marketing Officer at Innergy. Together, they tackle the often overlooked but vital role of the trades and industry-related careers. From the misconception of glamorous careers to the underappreciation of skilled trades, Jacob and Cassey discuss the challenges, changes, and opportunities within the industry. They emphasize the need to promote diversity, inclusivity, and the importance of marketing and education in the millwork sector. Join us as we explore the evolving landscape of millwork and woodworking, the value of community, and the push for workforce development in this dynamic industry.
About Our Guest:
Cassey Gibson has seen significant changes in the technology and workforce of the industry since she first started. She has witnessed the transition from machines to software and has noticed a shift in demographics, with more women and next-generation owners entering the field. Cassey has also observed changes in the entrepreneurial landscape, reflecting on the evolution of the industry and its future potential.
What You’ll Learn
1. The challenges and misconceptions associated with the millwork industry and the significance of promoting career opportunities within this field.
2. The importance of marketing internally and externally, highlighting the people behind the work, and promoting career growth within the industry.
3. The role of software in providing flexibility for entrepreneurs and career development for the workforce.
4. The positive changes and evolution within the millwork industry, including shifts in technology, demographics, and entrepreneurial mindset.
5. The significance of social learning and the need for education and resources tailored to industry-specific skills in the millwork field.
6. The challenges of onboarding, training, and upskilling employees in the industry, and the value of community and shared experiences in the learning process.
7. The unique community and social proof offered by Energy, providing access to businesses using similar tools and creating a space for learning from each other.
8. The industry's evolving demographic landscape with a mix of second-generation owners, individuals from diverse backgrounds, and an increasing presence of women in the field.
9. The importance of diversity and inclusivity in the industry, including the need to embrace diverse perspectives in decision-making and leadership roles.
10. The significance of creating a good place to work, community involvement, and making the millwork industry interesting and competitive.
More from our Guest:
Cassey Gibson: LinkedIn
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